#7— Joern Siebke — Studio Lux Berlin

Shownotes

Joern Siebke is back on the HOTEL-PODCAST, and this time, he’s also featured in our second format, the CONSTRUCTION-PODCAST.

What's his favorite project at the moment? You won’t guess what it is!

Known for his straightforward approach, Joern points out a growing trend: Everyone talks about revenue, but hardly anyone reports on profit. What does this mean for the industry in the long run?

The nature of projects has undoubtedly changed, and more and more, people are asking how to get the most for the least. As a result, many brands are starting to look indistinguishable from each other.

However, smaller gems in the countryside offer a different story. There’s still untapped potential for creating truly memorable moments in these places.

Lastly, we dive into the fascinating relationship between light and interior design—one can’t exist without the other.